WHO IS SHE?
“My name is Jenny Hsieh, the founder and CEO of X NIHILO. I am a passionate businesswoman, a designer, mother to my staff, gym junkie and your bag lady.”
HOW SHE STARTED
“The name X NIHILO basically summarises how I started the business. X NIHILO is short for ex nihilo, a Latin phrase that means “creation out of nothing”. I was driving home after finishing the last day of my previous full-time job and I had an epiphany moment and decided to follow my heart to pursue my long-term dream. I started working on X NIHILO the very next day!”
WHY SHE IS DOING IT
“I do what I do because I wanted to create a culture that evokes my idea of strength, beauty, and independence to inspire women through my designs. I aspire to be the voice for women with a strong identity and come from a generation with the desire to express individuality.”
WHAT’S HER FINAL MESSAGE
“Follow your passion and success will follow.
Working for Jenny doesn’t feel like work at all. At X NIHILO we are one big family working towards one big goal – to grow X NIHILO into a thriving business. Jenny is truly an inspirational #bosslady – her work ethic is second to none and we all consider her to be not only a boss but also a mentor and friend.
Consumers around the world have been asking #whomademyclothes and it has been a powerful movement. People of all ages are not satisfied with simply buying whatever a brand puts out there.
X NIHILO has been transparent from day one with their production location and origin of materials. The goal of this project was to raise awareness within the industry and be a part of the change they want to see and be part of.
Having to assist customer emails and enquires personally; X NIHILO have come across customers wanting to learn more about what they do and how they do it. And it is surprising how many actually took the effort to find out this information and is assuring that their efforts do not get unnoticed.
With the #whomademybag campaign, they wanted to be part of this movement and make this information more accessible, interactive and informative. If you would like to know the people behind X NIHILO, simply take a photo with this file here and they will respond to your post on X NIHILO Instagram tagging you & #imadeyourbag.
I hope you already fell in LOVE with X NIHILO, but here is some EXTRA sweet content for you…
My Looks with X NIHILO EIGHT KHAKI mini BAG!
I hope that inspires you a lot to be more responsible in fashion!:)
Sending you a lot of sustainable hugs and kisses,